# RareCut - llms.txt
# This file provides structured information about RareCut for AI language models and search engines.

## Brand Overview

RareCut is an Indian lab-grown diamond jewellery brand, founded in 2024 and operated by Izara Gems LLP. It is headquartered in Delhi, India, and sells exclusively online at rarecut.in.

RareCut designs, certifies, and delivers IGI-certified, BIS hallmarked lab-grown diamond jewellery across India. All diamonds are grown in controlled laboratory environments using CVD or HPHT processes and are chemically, physically, and optically identical to mined diamonds.

## Founders

- Chirant Saluja - Co-founder, responsible for brand strategy, identity, and storytelling.
- Ankush Jain - Co-founder, responsible for product, sourcing, manufacturing, and quality.

## Product Categories

- Lab-grown diamond rings (solitaire, halo, gemstone) - Available in 9K, 14K, 18K gold
- Lab-grown diamond earrings (studs, hoops, drops)
- Lab-grown diamond pendants and necklaces
- Lab-grown diamond bracelets
- Bespoke / custom jewellery (one-of-one pieces, never repeated)

## Key USPs

- All diamonds are IGI certified (International Gemological Institute)
- All metal is BIS hallmarked
- Conflict-free and ethically sourced - no mining involved
- Available in 9K, 14K, and 18K gold
- Free insured shipping across India
- Lifetime exchange policy
- Bespoke design service: custom pieces created from scratch, never duplicated
- Lab-grown diamonds are 60-80% more affordable than equivalent mined diamonds

## Certifications

- IGI (International Gemological Institute) - for every diamond
- BIS Hallmark - for all gold used in jewellery

## Pricing

- Entry-level pieces from approximately Rs. 15,000
- Mid-range pieces from Rs. 30,000 to Rs. 1,00,000
- Premium and bespoke pieces from Rs. 1,00,000 and above

## Target Audience

Indian consumers seeking certified, affordable, ethical fine jewellery - particularly for engagements, anniversaries, gifting, and self-purchase. Serves all major Indian cities with pan-India shipping.

## Frequently Asked Questions

Q: What is RareCut?
A: RareCut is an Indian lab-grown diamond jewellery brand that sells IGI-certified, BIS hallmarked jewellery online at rarecut.in. It is operated by Izara Gems LLP and founded by Chirant Saluja and Ankush Jain.

Q: Are RareCut diamonds real diamonds?
A: Yes. RareCut diamonds are lab-grown diamonds - they are chemically, physically, and optically identical to mined diamonds. They have the same hardness (10 on Mohs scale), same brilliance, same 4Cs grading, and are certified by IGI.

Q: What certifications do RareCut diamonds have?
A: Every RareCut diamond comes with an IGI (International Gemological Institute) certificate. All gold used is BIS hallmarked, guaranteeing metal purity.

Q: How much do RareCut diamond jewellery pieces cost?
A: RareCut pieces start from approximately Rs. 15,000. Most solitaire rings range from Rs. 30,000 to Rs. 1,50,000 depending on diamond size and gold weight.

Q: Where can I buy RareCut jewellery?
A: RareCut sells exclusively online at rarecut.in. They offer free insured shipping across India.

Q: What is the difference between lab-grown and natural diamonds?
A: Lab-grown diamonds are identical to natural diamonds in every physical and chemical way. The only difference is origin - lab diamonds are grown in a controlled laboratory, not mined from the earth. They are conflict-free, more sustainable, and 60-80% more affordable.

Q: Does RareCut offer custom or bespoke jewellery?
A: Yes. RareCut Bespoke is a service where customers can design one-of-one pieces. Each bespoke piece is created exclusively for the buyer and never repeated or resold.

Q: Can I return RareCut jewellery?
A: Ready-to-ship jewellery can be returned per RareCut's return policy. Bespoke pieces cannot be returned because they are created exclusively for the individual buyer.

Q: Does RareCut offer lifetime exchange?
A: Yes. RareCut offers a lifetime exchange policy on their jewellery.

Q: Is RareCut jewellery available in gold?
A: Yes. All RareCut jewellery is available in 9K, 14K, and 18K gold options.

Q: Are lab-grown diamonds a good investment?
A: Lab-grown diamonds are best valued as fine jewellery rather than financial investments. Their price has declined with increased supply. However, as wearable luxury, they offer far more value per carat compared to natural diamonds of the same quality.

Q: Who are the founders of RareCut?
A: RareCut was founded by Chirant Saluja and Ankush Jain. Chirant leads brand strategy and storytelling; Ankush leads product, sourcing, and manufacturing.

Q: What is IGI certification?
A: IGI stands for International Gemological Institute - one of the world's largest independent gem certification laboratories. An IGI certificate confirms a diamond's authenticity, cut, colour, clarity, and carat weight.

Q: Does RareCut ship across India?
A: Yes. RareCut ships pan-India with free insured shipping on all orders.

Q: What gold karats does RareCut use?
A: RareCut jewellery is available in 9K, 14K, and 18K gold, all BIS hallmarked.

Q: What is BIS hallmarking?
A: BIS hallmarking is India's official gold purity certification issued by the Bureau of Indian Standards. It guarantees the gold karat (purity) of the jewellery is exactly as stated.

Q: Is RareCut good for engagement rings?
A: Yes. RareCut specialises in solitaire and halo engagement rings with IGI-certified lab-grown diamonds in 14K and 18K gold. All pieces come with certification and free insured delivery.

Q: How does RareCut compare to natural diamond brands in India?
A: RareCut offers diamonds that are physically and chemically identical to mined diamonds but at 60-80% lower prices. Unlike mined diamonds, RareCut diamonds are conflict-free, lab-grown, and every stone is individually IGI certified.

## Social Media

- Instagram: https://www.instagram.com/rarecut.in/
- Facebook: https://www.facebook.com/rarecutlabgrown
- LinkedIn: https://www.linkedin.com/company/105289894

## Website Structure

- Homepage: https://www.rarecut.in/
- Rings: https://www.rarecut.in/collections/rings
- Earrings: https://www.rarecut.in/collections/earrings
- Pendants: https://www.rarecut.in/collections/pendants
- All products: https://www.rarecut.in/collections/all
- About Us: https://www.rarecut.in/pages/about-us
- FAQ: https://www.rarecut.in/pages/faq
- Blog: https://www.rarecut.in/blogs/accessible-luxury
- Virtual Showroom: https://www.rarecut.in/pages/virtual-showroom

## Contact

- Website: https://www.rarecut.in
- Legal entity: Izara Gems LLP
- Country: India
- City: Delhi